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Bruce Weide
Bruce & Mary Weide, and their two children, Nathan and Haley, have lived in the Foothills community since 1995. Bruce's office is Tax-Free Benefit Specialists and Insurance Services on Verdugo Blvd., just below Broadview.
For the last 3 years Bruce has been hosting Straight Talk Wealth Radio on KRLA 870AM Sundays. The show is currently on hiatus as his team gears up for a 5-city release in October, with 10 markets targetted nationally by early 2012.  Bruce Weide was quite happy dedicating his life to non-profit and charitable causes for the first 18 years of his working life. Essentially working as a local marketing executive in Orange County for various drug rehab and literacy programs from 1977 to 1995, and having met his wife Mary in 1982 in the same field, Bruce often talks about living modestly but being rich in personal fulfillment through those years. In 1985, life shifted in another direction when their son, Nathan, was born at 1 1/2 lbs. and was brought home on a life support machine requiring 24/7 attention for a year and a half of his life. Bruce & Mary were to eventually find that their lives were to slowly take a turn with new, more financially demanding personal obligations to be managed. "As it became clear to me that Nathan was never going to be in a condition to care for himself, suddenly, I had to contemplate preparing for two retirements - mine and my son's. He's always been a total joy in our life, but financially his situation had forced us to realize that, at age 38, I had given zero attention to any understanding of saving and investing, let alone building any kind of financially rewarding career for myself." After some financial coaching by a retirement planner, and a close friend, Bruce began educating himself in the financial world. He started out by studying everything from compound interest to saving on taxes. In January 2000 Bruce quit his "day job" and opened up his first office in the Commercial Bank Building on Brand Blvd., in Glendale, CA, providing life insurance products to young families. From there, Bruce made another career move and entered the world of radio. He can usually be heard on KRLA, (KRLA currently on hiatus) and several other So. California radio stations (KBRT Costa Mesa), where he hosts "Straight Talk Wealth Radio". Podcasts of the show and a wealth of information can be found at www.straighttalkwealth.com Bruce considers himself lucky to be able to help others in areas of financial uncertainty and loves being the voice for so many hard-working savers, like himself, who want to get control of their financial future without their entire retirement outcome being at the mercy of the distant causes and effects of Walt Street hedge funds, and politicians who's only solution to America's economy is to put this country further into debt.
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Bruce Weide's thoughts and ruminations
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