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Once Upon a Time: 45 Years Later, Still Going Strong

Owner Maureen Palacios discusses owning the Once Upon a Time bookstore, her pride and joy.

Maureen Palacios is a business owner, but she describes herself as a caretaker -- a caretaker of books, that is. She owns the  bookstore on Honolulu Boulevard, which Palacios claims is one of "oldest bookstore in the nation." Maybe, but it's certainly one of the oldest in Montrose!

The bookstore opened in 1966, originally on the other end of the boulevard where now keeps shop. Palacios bought it from the original owner, Jane Humphrey, eight years ago at the urging of her daughters (then 7 and 9) and has never looked back.

In 2003, life changed for Palacios. She put in a bid for the store, and it was hers three days later. She quit her job as a human resources consultant, which she'd been for 20 years.

"Basically, I fired people," she jokes. Now she is busy "putting books in people's hands and children's hands and getting them to read--it's way better."

Palacios loves being part of the , which she calls a "hidden gem." 

"As a business owner, I wish more people would know about [the Montrose Shopping Park]. You want more people to experience what we have to offer, all the local businesses that are independent. A few are franchised, but most everybody is an independent mom and pop type of shop. Those kinds of businesses are going out and we don't want that to happen. We want people to be able to shop local."

Palacios takes prides in shop's unique atmosphere. "There are bigger stores around, but this one has more charm," she explains.

In the future, Palacios hopes that the Montrose Shopping Park will "continue the indie spirit of independent store and not have any more franchises or corporate stores that don't have their headquarters here." 

She stresses the importance of independent stores like hers, which hire local bookeepers, accountants, designers, etc., noting that such stores are what keep jobs local. Having lived in La Cresenta for 17 years, the local community is important to her.

Her absolute favorite book in the store is All the World, a picture book that has "the best blend of writing and illustration. Palacios also favors Misty of Chincoteague. In addition to books, patrons will find stuffed animals, cards, bookmarks, and toys. 

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MISSING ID TAG HAS BLACK FRAME OR CASE
Kristin June 19, 2013 at 08:45 am
I am so sorry for the loss of your son. I hope the dog tag is recovered. Please post when it is.
MISSING ID TAG IS CASED IN BLACK
Lee June 18, 2013 at 03:15 am
Good Morning Robert and thank you for your response.
Lee June 18, 2013 at 03:18 am
To answer your statement, we did look for over 2 hours. Not assumption of fact, it was lost eitherRead More in the establishment or just outside it.
Lee June 18, 2013 at 03:31 am
We spoke with the restaurant and they were so very helpful and kind to help us look. Already did asRead More you suggested. I already spoke with the police station and the military. It's understandable that someone wouldn't know what to do with it if found and that's why my friend, in hopes to assisting me, has posted these and others around.
Karen Buehler June 12, 2013 at 08:14 am
Also ribbon cutting of the new trail constructed by Boy Scouts lead by Ross as part of his EagleRead More Project. Project was supervised by Karen Buehler from Crescenta Valley Trail Crew who has been restoring trails at Deukmejian Wilderness Park.
Bambi Leigh June 12, 2013 at 11:37 am
Paul, thanks for the wonderful coverage, as well as for your fantastic support throughout the year.Read More We are planning more events for the summer, including docent-led hikes. Details will be posted here on Patch, or go to http://www.arroyosfoothills.org/rosemont/ for more information.
Robin Collins June 6, 2013 at 03:03 pm
The address is 2409 Honolulu Avenue, next to White's Art Gallery. Parking in the public lot atRead More Honolulu and Wickham Way, as well as street parking.
Robin Collins June 6, 2013 at 03:09 pm
Correction: Address is 2406 Honolulu Avenue. Community event sponsored by Christian Science church.Read More Speaker was an Army chaplain for 30 years, and has a lifetime of experience in healing hearts, minds and bodies through prayer.
Samantha Keenan Class Of 2013
ROBERT E. FISHBACK June 11, 2013 at 08:28 pm
I can see why you are proud of her; what a beautiful young lady; this is America's hope for theRead More future. You have something the wealthy would give it all for.....YOUTH :)
Cindy June 11, 2013 at 08:34 pm
Robert, Thanks so much. Yes I agree with you 110%. I feel so very lucky! :)
Dan Abendschein (Editor) June 3, 2013 at 10:43 am
Hey Robert, If you are having technical troubles posting I can try and help. You can email me atRead More dan.abendschein@patch.com.
chuck weiss May 30, 2013 at 09:31 pm
A little inappropriate to have to read if those happened to be your cats.
ROBERT E. FISHBACK May 23, 2013 at 02:39 pm
I can well empathsize with your loss. First thing, can you remember taking it off anywhere? DidRead More you wash your hands anywhere, soap makes fingers slippery. Did it fit well or was it a little loose? Running makes the arms swing. Strange as it may seem, it may still be in or on your own property. There are still honest people, call the desk of every business you went to. Also, call every pawn shop in your area and report. Good luck. If its any comfort, I found a diamond studded tie tack when I gazed at the soil in my garden and saw it. Keep us posted. b
lmd6280 May 24, 2013 at 06:45 am
Thank you so much. I definitely should not have been wearing it... it has been loose for a coupleRead More of years now. I'm hoping that it is on my property otherwise I am at the grace of good honest people... Thank you for your suggestions and I have filed a lost property report and I will definitely call the local pawn shops. Keeping it in perspective and at the end of the day it is just an object, but I'm definitely hoping that it finds its way back.
ROBERT E. FISHBACK May 25, 2013 at 03:21 pm
Loose for a couple of years....you have been dieting If you worked in your yard on thatRead More day...rent or get a metal detector.
"Your Neighborhood Spa, Since 1996"
Janelle Palmer Williams May 17, 2013 at 12:34 pm
Uptown Face and Body Care...doing it right since 1996. I love this place! Congratulations on yourRead More continued success, and thank you for your little oasis in Montrose, where I enter feeling knotty and stressed out and leave wondering what my problem was! Much love!
Trissie Badger May 21, 2013 at 09:59 am
I feel bad that teachers are having to pull money out of their own pockets, I wonder whateverRead More happened to the lottery money that was supposed to go to schools? I am a volunteer for an organization that offers free drug education kits to any teacher with booklets on the various harmful drugs . Educators play a vital role for our children and in society and should be supported in any way possible. Any who might be interested, e-mail me at tbadger2000@yahoo.com.