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Montrose Small Businesses Replace 'Black Friday' With 'White Friday'

Montrose merchants are inviting the public to eat and shop, locally on Friday, before American Express' Small Business Saturday. Santa, snow and a Christmas tree lighting will kick off the holiday season on Honolulu Avenue.

As an alternative to the long lines and chaotic shopping malls, many stores along Honolulu Avenue will "white out" sales tax on items, offer special promotions and host open houses on Friday. 

The 2200 Block of Honolulu Avenue will be closed for children to play with real snow and listen to the singing, strolling carolers. The second annual holiday tree lighting ceremony kicks off at 7 p.m. Friday. 

Merchants and restauranteurs encourage the public to shop and eat local during the kick off to Montrose's Old Town Christmas and the day before American Express' Small Business Saturday.  

Check out the video of last year's tree lighting. 

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ROBERT E. FISHBACK November 20, 2012 at 06:24 PM
Real Snow in Montrose ? I remember that during the 50's, people would drive up the ACH when it snowed and pile snow on their cars to bring back home. One guy was shoveling snow into his trunk. Montrose beats any mall any day and especially during Christmas...Wished I was there...b
Nicole Charky November 20, 2012 at 06:26 PM
@Bob - I think people still drive up Angeles Crest to pick up snow! Kids loved this last year because it's quite rare to see snow in Montrose.
ROBERT E. FISHBACK November 20, 2012 at 06:39 PM
N. Wow, sounds like it really snowed there....!n 1957, there was about three inches in Montrose....the flakes were the size of silver dollars..it was a Sunday..

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